Past Gamasat Essay Topics - Three Essay Topics For Excellent Essays

Past Gamasat Essay Topics - Three Essay Topics For Excellent EssaysOne of the most testing and significant pieces of composing a Past Gamasat Essay is making sense of which paper subjects to pick. I had attempted to compose these sorts of expositions with no accomplishment until I found these two subjects that the GA writing group creates.Once I realized that these two points were intended to control you recorded as a hard copy an article, I had the option to utilize them opportunity again to arrive up with new past gamsat paper themes and future plot thoughts. Here are a couple of tips on utilizing these two points to think of the ideal exposition for your paper.* The main article subject I need to cover is Future Gamasat Essay Topics. These are points that direct you as you prepare to compose your paper. I am not discussing unique thoughts, yet a little direction so you realize where to go and how to consider your paper topic.One of the best models subjects for this point are moder n science fiction or short stories. Composing a Past Gamasat Essay like this one resembles painting another artful culmination each time you read it. And keeping in mind that the facts may demonstrate that most journalists don't adhere to this configuration, it can make it simpler to discover great subjects to use.* The second exposition point I need to examine is Academic Gamasat Essay Topics. These are points that assist you with getting ready to compose your paper by giving you a subject to put together it with respect to. Furthermore, the most significant thing about utilizing this configuration is that it works best for genuine and elegantly composed essays.* The third exposition point is for subject themes. These themes assist you with characterizing your goal or the subject that you need to communicate when you compose your paper. Typically, a point will be characterized toward the start of the paper to make it all the more fascinating for the readers.These three articles are the best three exposition subjects I have seen in past GA writing groups and through investigation of composing tests. They can give you the structure and style that you have to make the best exposition for your paper.I trust you have discovered this data supportive. The objective is to improve as an author and locate the correct exposition subject that suits your paper.

Pharmacology for Health Professionals

Question: Talk about the Pharmacology for Health Professionals. Answer: Presentation: There is plausibility of two dangers in Fazio because of utilization of these meds. These two dangers are gastrointestinal draining and hypotension. Draining may create in Fazio because of utilization of enoxaparin and anti-inflamatory medicine. There might be hypotension in Fazio because of utilization of metoprolol, perindopril and glyceryl trinitrate. Enoxaparin is recommended as blood more slender in Fazio. This medication is regulated subcutaneously for venous thromboembolism in Fazio. This medication demonstrations by authoritative to the antithrombin and structures irreversible complex with it. This prompts the inactivation of thickening facto Xa. Because of inactivation of this coagulating factor there is danger of seeping in Fazio. There are more odds of draining if enoxaparin is brought with different prescriptions like warfarin, headache medicine, non-steroidal mitigating drugs (NSAIDs) like ibuprofen, naproxen and antiplatelet drugs. Fazio is expending headache medicine moreover. Additionally, headache medicine likewise has antiplatelet property. Consequently, utilization of anti-inflamatory medicine alongside enoxaparin may prompt draining danger in Fazio (Xu et al., 2012; Sonoda et al., 2017). Headache medicine is recommended for help with discomfort if there should arise an occurrence of Fazio. Anti-inflamatory medicin e is non-steroidal mitigating class of medication. Long haul utilization of headache medicine may prompt gastrointestinal draining danger. Anti-inflamatory medicine acts by repressing COX-1. Therefore, there are odds of COX-2 upregulation for gastrointestinal tract protection. On the off chance that anti-inflamatory medicine is brought with other COX-2 inhibitors there are odds of gastrointestinal tract disintegration and dying (Huang et al., 2011; Iwamoto et al., 2013). Hypotension may create in Fazio because of utilization of glyceryl trinitrate . Glyceril trinitrate was endorsed for chest torment if there should be an occurrence of Fazio. This medicine can likewise be endorsed for cardiovascular breakdown and hypertension. Glyceryl trinitrate was directed through sublingual course and through this course there would be fast assimilation of the medication. Henceforth, glyceryl trinitrate produces quick fall in the pulse. Glyceryl trinitrate acts by denitration of the nitrates to deliver nitric oxide which is a vasodilator. Perindopril acts by restraining Angiotensin changing over compound and improves heart work. Metoprolol is particular 1 receptor opponent. Every one of these medications demonstration by various instruments and produce circulatory strain bringing down activity. As these medications follows up on various objective, henceforth circulatory strain bringing down impact would be more. On the off chance that various medications follow up on a similar objective, there might be less odds of impressive circulatory strain bringing due down to immersion of target. Consequently, utilization of these dugs together can prompt hypotension (Bryant and Knights, 2011; Zhao et al., 2016). Attendant should assume a significant job in the board of drugs in Fazio. Medical attendant ought to have data about the medications, give guidance for its utilization and arrange the organization of medications to Fazio. By ethicalness of this medical attendant can forestall dangers related with the organization drugs. Attendant should keep exact record of prescriptions which contains rundown of nonexclusive and brand names of medications, portion, recurrence of organization, course of organization, dose of organization and reason for organization. Attendant should keep record of name, address and contact data of the all the medication suppliers. Attendant should keep record of the expiry dates of the considerable number of drugs. Attendant should show name and phone number of prescription provider in the clinical unit of Fazio. Medical caretaker ought not direct enoxaparin and anti-inflamatory medicine together on the grounds that the two medications can misrepresent draining prope rty of one another (Iijima and Shimosegawa, 2015). Medical attendant ought not oversee the two medications alongside other non-steroidal mitigating drugs and different anticoagulants. Enoxaparin ought not be managed in patients with hypertension since hypertension overstate draining property of enoxaparin. Morevoer, Fazio has history of hypertension. Medical attendant ought to likewise screen circulatory strain of Fazio on planned time focuses. On the off chance that there is more decrease in pulse, attendant can counsel specialist. With discussion with specialist attendant can stop organization of any of the prescriptions or can decrease portion of the meds (Yanagita and Kusanagi, 2016). For forestalling hypotension medical attendant should give legitimate guidelines to Fazio. Attendant should train him about prescription name, motivation behind its organization and its clinical impacts. In the event of metoprolol, perindopril and glyceryl trinitrate organization, attendant ought to explicitly instruct Fazio and his relatives about the antagonistic impacts of these meds. Attendant ought to enquire with him about his interests identified with these drugs. On the off chance that, Fazio is encountering hypotension, medical attendant ought to counsel specialist. With the counsel of specialist attendant should roll out required improvements in the drugs. Attendant should keep record of medication utilization of Fazio. From this record medical caretaker would come to know abundance organization of antihypertensive medications to Fazio which lessens circulatory strain (Ignatavicius and Workman, 2015). Medical caretaker ought to likewise screen circulatory strain of Fazio on booked time focuses. Quiet cooperation is significant in prescription administration. On the off chance that patient have all the data about the impacts and symptoms of the prescription, it would be simple for attendant to persuade Fazio to proceed or stop certain drug. With the information taking drugs, Fazio can evaluate himself for impacts of meds and advise it to nurture. This would be useful for the attendant to make convenient move and forestall further confusions. Because of this cooperation in prescription administration Fazio can educate nurture about the stock regarding drugs and request meds under management of medical caretaker (Richard et al., 2016). Fazio can take drugs on booked time without nurture. In writing, it has been referenced that time requirement is the significant obstruction for attendant to investigate medication organization (Vogelsmeier et al., 2011). By fuse of Fazio in prescription administration medical caretaker can concentrate on different undertakings in giving nursing administrations to Fazio. With the information on nonexclusive names and exchange names, Fazio would not get mistook for change in exchange name of medication and would not be stressed over expending incorrectly prescription (Lang et al., 2016). With joining of Fazio in drug the executives, he would get chance to collaborate with various social insurance suppliers and find out about meds. By temperance of this, Fazio can utilize drug restoratively and securely. Fazio may require expending meds for long haul. In such case, Fazio ought to know about all the prescriptions. Consequently, he can take meds all alone without assistance of human services supplier. Information taking drugs for quiet likewise assists with staying away from readmission to the emergency clinic. Contribution of patients in medicine the board is likewise useful in improving the quality and security of drug the board. Understanding training about the drugs is likewise useful in lessening the prescription mistakes. Attendants are powerless for drug blunder due dealing with various patients simultaneously. In such case patients can help them in rectification of blunder (Kinney, 2015; Tarn et al., 2012). Attendant should give consolation and backing to Fazio to improve his job in medicine the board. Attendant ought to get some information about prescription information. In view of the degree of information, attendant can offer data to Fazio about prescription administration. Medical attendant ought to solicit him names from drugs, activity of medication on specific side effect, reactions, measurement and timetable of medications. By temperance of this attendant would get the data about the degree of his understandings about the clinical wordings. On the off chance that he dont have a lot of information about the clinical wordings, attendant should give him data in basic language (Tarn et al., 2013). Medical attendant ought to likewise utilize scarcely any photos and recordings to cause him to get activity and reactions of medications. Attendant should reveal to him barely any accounts of in regards to medicine blunders. These accounts ought to be from her involvement with the emergen cy clinic and she should give him records identified with the prescription mistakes. By ideals of this Fazio, may comprehend the significance of drug the executives and attempt to include him in the prescription administration (McTier et al., 2015). Attendant ought to create trust relationship with Fazio to improve his contribution in drug the board. Medical attendant ought to tune in to his questions cautiously and answer them in straightforward language. This would be scornful in building trust connection among medical attendant and Fazio. Fazio might be reluctant to take an interest in the drug the executives. Attendant should give him certainty that he can do it. This support by the attendant would help in improving ability of Fazio in getting information about the drug the executives. Attendant should give data about the medicine to his relatives moreover. His relatives can instruct him about prescriptions in basic manner and furthermore they can help him in drug the executives. Attendant should likewise give appropriate condition to Fazio to find out about prescription administration (Tarn and Flocke, 2011). Attendant ought to talk about with him about drug the executives in extremely loose and inviting way. Medical caretaker ought to examine with him at his bedside. Attendant ought to organize gatherings of Fazio with specialist, subsequently he would check out finding out about meds. Medical caretaker ought to likewise urge him to take part in open conversation with specialist. Attendant should give Fazio instances of patients who took an interest in the drug the executives. This would be useful as motivation for Fazio to partake in drug the board. Attendant should keep all the conversations identified with medicine the board Fazio focused and there ought to be congruity in these conversations. Three ought to be shared regard and acknowdgement among medical attendant and Fazio (Mixon et al., 2015). R

English for Medical Purposes

English for Medical Purposes Torment that goes back and forth may be interminable agony, or it may be simply be something that shows another condition. This exchange may happen during a standard test, or maybe during an outing to the crisis room, or earnest consideration. In all cases, specialists will frequently ask how solid the torment is on a size of one to ten, just as any movement that may have made the torment take place.â Agony that Comes and Goes Specialist: How long have you been having this pain?Patient: It began in June. So for over five months now. My stomach harms after certain dinners, yet not generally. Specialist: You ought to have come in before. Lets get to the base of this. Have you changed your dietary patterns during this period?Patient: No, not so much. All things considered, that is false. Im eating similar nourishments, however less. You know, the torment appears to go back and forth. Specialist: How solid is the agony precisely? On a size of one to ten, how might you depict the power of the pain?Patient: Well, Id state the torment is around a two on a size of one to ten. Like I state, its not so much terrible. It just holds returning... Specialist: How long does the agony last when you get it?Patient: It travels every which way. Now and again, I scarcely feel anything. Different occasions, it can last up to thirty minutes or more. Specialist: Is there a sort of food that appears to cause more grounded torment than other types?Patient: Hmmm ... overwhelming nourishments like steak or lasagna for the most part welcomes it on. Ive been attempting to stay away from those. Specialist: Does the torment travel to some other pieces of your body - chest, shoulder or back? Or on the other hand does it stay around the stomach area.Patient: No, it just damages here. Specialist: What about on the off chance that I contact here? Does it hurt there? Patient: Ouch! Yesa, it harms there. What do you think it is specialist? Specialist: Im not certain. I figure we should take some x-beams to see whether youve broken anything. Patient: Will that be costly? Specialist: I dont think so. Youre protection should cover routine x-beams. Key Vocabulary backbrokenchesteating habitsheavy foodsinsuranceon a size of one to tenpainshoulderstomachto avoidto come and goto spread somethingto get to the base of somethingto hurtto continue coming backto last (a measure of time)x-beams Check your comprehension with this different decision understanding test. Progressively English for Medical Purposes Dialogs Disturbing Symptoms - Doctor and PatientJoint Pain - Doctor and PatientA Physical Examination - Doctor and PatientA Prescription - Doctor, and PatientFeeling Queasy - Nurse and PatientHelping a Patient - Nurse and PatientPatient Details - Administration Staff and Patient More Dialog Practice - Includes level and target structures/language capacities for every exchange.

Essay For Grad School Samples - How to Choose Your Essay

Paper For Grad School Samples - How to Choose Your EssayChoosing a configuration for your exposition for graduate school tests can be troublesome. With such a significant number of to look over, the way toward choosing which one is directly for you can be very overpowering. Luckily, with such huge numbers of choices to browse, it ought not be too hard to even think about finding the correct article for graduate school. In this article, I will disclose how to get started.There are two unique ways that you can approach picking paper tests. The first is to compose your own. This can be an extremely energizing possibility, as it implies that you get the opportunity to accomplish something that you truly enjoy.The second normal issue is to pick an example from a book. There are two issues with this methodology. To start with, in the event that you pick an example from a book that is loaded with spelling and punctuation botches, it will look awful on your test and potentially even get you in a tough situation for plagiarism.The most fundamental procedure to choose an article for graduate school tests is to begin by composing an exposition on a subject that intrigues you. In the event that you know about the point, this is most likely going to be simple for you. In any case, on the off chance that you have no clue what you are expounding on, you might need to consider a type of research venture that you are learned in.By having a particular subject as a primary concern, you would then be able to start your exploration. Realizing the subject will assist you with narrowing down the quantity of test articles that you have to pick from.Once you have settled on a theme, at that point you can start to incorporate a rundown of test papers that will give you motivation for your own exposition. On the off chance that you know precisely what kind of article you need to compose, you would then be able to start to scan for the suitable paper for graduate school tests that accommo dates your needs.With this, you can likewise limit the rundown of test expositions that you have gathered by just including those that are explicitly composed for the particular point that you have picked. By having a guide available that contains the subject and kinds of article that you need, you would then be able to continue to the following stage in picking the correct paper for graduate school samples.Finally, when you have chosen the exposition for graduate school tests that will meet your requirements, you can start to assemble the exposition. By having a draft close by, you would then be able to start to make your blueprint. By plotting your article, you can design out the request for the various segments of your paper and have a total framework that you can work from.

Case study of Banyan Tree in India-Free-Samples-Myassignmenthelp

Question: Discuss about the Case study of Banyan Tree in India. Answer: Analysis of development of dynamic capabilities at Banyan Tree The four dynamic capabilities that are taken into consideration are- cultural ethics, risk management, advertisement campaign and their one of a kind product and services. Service and product The service of providing spa facility along with individual villas that comprises of private pools. The concerned organization also provides intimate moments for couples. Surprises like incense oil lamp burning and lit candles along with petal spread everywhere in the room to make their moment special. The same process can be initiated in Asian county like India, where people intends to go to foreign country for holidays and honeymoon. Expansion of this business in India not only will save customers money but also allow them to experience a brand in their own country. Local heritage and culture Another aspect is their maintenance of local heritage and culture. Chiang, the craft initiated the promotion of the brand Banyan Tree Gallery that sells cottage crafts like- traditionally woven handmade fabrics, jewellery, tribal art made by local artisans (Johnson and Cavicchi 2017). The approaches to include the indigenous people especially those who belong from villages make the business successful in India. The government of India is taking initiative to make every people self- dependent. The support from nations; government and community will provide effective competitive advantage to the Banyan. It is also mentioned that there is 12% hotels registered growth in India and thus, Banyan can associate with all the existing and developing hospitality industry so that they can enhance their target market and attain more profitability (Lodging In India, 2016). Promotional strategies In addition to that, effectual promotional strategies and campaigns also provide competitive advantages and make aware of people about their unique services. Banyan already utilizes the approach of promoting their brand through international advertising agency. These agency or third-parties are also liable for formulating new tag-lines for each of their departments. However, apart from promoting the brand through social networking sites, targeting the leading business magazines in India will help other business parties to associate with them. Ferguson (2016) stated that this approach not only enhances the business network but also help the concerned organization to expand their business within short time. Developing county like India, have many people who belong to poor category and suffer from unemployment adversity. Expansion of business like Banyan can provide those poor people an opportunity to make indigenous spa products. This contribution in Indian economy allows the concerned organization conduct their business ethically. Moreover, the online registered dynamic growth of 21% in current value terms in 2015, so Banyan Tree services can also sell their spa products through online and target more customers, who cannot avail the villa and spa treatment (Lodging In India, 2016). Risk management The risk management is associated with every business. In this case, high price of the products and services is one of the risks. Another risk that can be stated is the inexperience staff members. Thus, Banyan tree can take initiative for hiring only experience people or provide training to the employees. Currently, the Banyan utilizes the strategy of DEEO process- discover the problem, establish a solution to overcome the adversity, equip clear guideline and long term perspective or mitigating and controlling the raised problem and lastly to oversee the developed plan. This can be developed by preparing a risk plan or matrix by listing some of the risks that can be occurred in hospitality sector like- inventory management, logistic management, customer abuse, lack of authentic products, monetary fluctuation and mispricing of the products or unnecessary demands for donation against the customers will. The government for both Thailand and India collaboratively prepare some strict guid elines for Banyan Tree services so that these problems can be addressed and effective solutions can be taken based on the adverse situation. Wirtz (2016) stated that transparency with external and internal stakeholder is also plays an important role in attaining effective competitive advantage. Thus, regular survey from customers and employee will also allow the organization to know about the problem that is present in the organization. Effectiveness of the dynamic capabilities in terms of success factor of Banyan Tree Hotel According to Aaker and Biel (2013), strong and rich brand image acts as an opportunity for Banyan Tree Hotel in terms of expanding their business up to the extent of foreign market penetration. The following are the opportunities, strategic vision to which would help the personnel to spread their fame and glory across the corners of the world: Products and services Hospitality industries are renowned for providing lip smacking delicacies within the ambience of recreation and luxury. In this, Banyan Tree Hotel is a deviation as it provides quality spa and wellness services. Like the other services, the spa generates calmness within the tourists. Within this, various therapies and facials are applied on the tourists for invoking their inner beauty and peace (Banyantreespa.com 2017). Utilization of the natural products would attract large number of customers. Along with this, if the customers are surveyed about their preference over the products, the personnel would be aware of the effectiveness of their products and services in terms of the wellness of the customers. Rationalistic application in this direction would enhance the popularity of the products and services of Banyan Tree Hotel. Risk management The methods of open forums and discussions are adopted by the personnel of the Banyan Tree Hotel for mitigating the intensity of the potential risks. Within this, the shareholders and stakeholders are involved. Coordination and unity is established between the management and the employees, which is crucial for overcoming the risks. After the selection of the appropriate solution for risk management, evaluation is done to check the appropriateness in terms of the identified and the specified risk (Banyantreestrategies.com 2017). Here, the utilization of checklists, templates would enhance the clarity of the personnel in terms of the undertaken methods for risk management. Keeping a track of these exercises would help in the publication of annual report and final evaluation. Cultural ethics Banyan Tree Hotel, through the means of delivering quality products and services, promotes cultural diversity. The number of tourists visiting the hotel and enjoying the services is the evidence for this fact. The hotel authorities have indulged in joint ventures with the nearby villagers, which has resulted in fairs and exhibitions. Opening these fairs and exhibitions for the tourists escalates the sales revenue of the hotel authorities. Herein lays the projection of cultural diversity. On the other hand, looking after the needs, demands and requirements is the ethical consideration of the hotel authorities in terms of enhancing their corporate social responsibility (Wirtz 2016). Creating a museum and preserving the talents of the local traders and businessmen would act as a token of appreciation towards their efforts by the hotel authorities. Along with this, if the visits to these museums are included within the holiday packages, the tourists would gain awareness regarding the cul tural heritage. Advertising campaigns Advertising is one of an effective means for transmitting the news of the latest activities, undertaken by the companies and organizations, to the customers. Within this, adopting the means of social media would help Banyan Tree Hotel staffs to increase the trafficking of the audience towards the brand image. Putting the image and news of the latest activities on the social networking sites and official websites would increase the urge of the audience to visit the place at least once (Robles and Hassan 2015). Along with this, if special discounts, schemes and offers are announced on the holiday packages in the form of leaflets, then also the network chain of the hotel would expand to a greater extent. Campaigns can also be conducted for advertising the steps taken by the hotel authorities to make the audience aware of their latest trends. Recommendation of Porters Generic Strategy with the Indian Hotel Industry After the data collection and the analysis of the Indian hotel industry, where Banyan Tree Hotel is trying to enter, this report is trying to make an attempt of recommending a strategy for the hotel. For this purpose, Porters generic Strategy would be adopted. There are three different strategies of Porter, Cost leadership, Differentiation and Focus which is of two kinds, Cost focus and Differentiation focus (Tansey, Spillan and Meng 2014). While looking at the hotel industry in India, it can be seen that it has witnessed a sustained development trend in the past few years. The government has permitted the Foreign Direct Investment which contributed to the further growth of the industry. The strategy that is recommended for Banyan Tree Hotel is that the hotel should activate the ancillary departments which will get them more revenues. This strategy comes under the differentiation strategy of Porters generic strategy which includes being unique in the industry adding some new dimensio ns which can be valued by the consumers. This strategy suggests opening up the supplementary departments of the hotel, such as gym, gift shop, laundry, spa, pool, cabs, travel and making these services available for all general customers in the hotel. The Banyan Tree Spa has been awarded in the international market before, so if the hotel makes these services accessible for the general public initially, it can gain more revenues in the new market in India. According to Shen (2015) Most of the five star hotels do not allow the general public to utilize these services such as spa, gym, laundry or cabs. However, when the organization is entering a new hospitality market, it should not just rely on the guests of the hotel to gain sufficient revenues. Rather, if the hotel opens up these services to general customers on a monthly or annually membership basis, it can turn into a huge revenue generator. Advantages and Disadvantages of the Strategy There are always potential advantages and disadvantages of any strategy. The strategy that has been recommended in this report also has some possible advantages and disadvantages. Those are discussed below: Advantage The hotel can earn extra revenues if the management is capable of aligning the value chain system of the hotel. The extra revenue can come from the fixed bookings of the hotel services such as the spa, gym, cabs, travel and several others. Earning the extra revenues requires a well-organized revenue management technique and its application within the organization, so that the consumers view the ultimate results to be fair to them. The hotel can also have tie-ups with different partners for the activation of such departments. For instance, if the hotel is allowing general people for availing the gym service provided by the organization, they can tie up with few experienced personalities within the gym industry. This will not only increase the brand value of the hotel gym, but also bring in a new kind of expertise while making a serious distance from other players within the industry. In this way, the Banyan Tree Hotel can tie up with several experienced partners within the Indian hote l industry which will make their establishment a lot easier. In addition to that, considering the laundry services, if the hotel can start taking the other laundry loads from the outside establishments from the surrounding areas, they can also plan their strategies focusing on the cost leadership. If the hotel takes up the job, it can have double advantage, the first one being the earning of extra revenues utilizing the already installed facilities within the hotel premises, and the other one is that they can also offer their services to the people who are not staying with them currently. This will help them to build a sustainable and healthy relationship with their guests. Disadvantage There can be a major disadvantage of this strategy is that; this strategy entirely depends on the value chain system of the hotel. Therefore, it requires some serious changes in the value chain system for making this strategy smooth and successful. This may be a little difficult for a new company within a new market. In addition to this, the organization should also remember that for any such outsourced jobs, the management requires a different logistic mechanism that can ensure that all the operations are being handled. There should also be more resources in the hotel which can take the pressure of all the jobs. Reference list Aaker, D.A. and Biel, A., 2013.Brand equity advertising: advertising's role in building strong brands. Psychology Press. Banyantreespa.com (2017). Your Santuary for the senses. Available at: https://www.banyantreespa.com/ [Aessed on 8th August 2017] Banyantreestrategies.com (2017). Risk Management. Available at: https://www.banyantreestrategies.com/risk-management.html [Aessed on 8th August 2017] Ferguson, D.L., 2016. Customer Relationship Enhancements from Corporate Social Responsibility Activities Within the Hospitality Sector: Empirical Research from Vietnam. Corporate Reputation Review, 19(3), pp.244-262. Hilman, H. and Kaliappen, N., 2014. Do Cost Leadership Strategy and Process Innovation Influence the Performance of Malaysia Hotel Industry?.Asian Social Science,10(10), p.134. Harrington, R., K. Chathoth, P., Ottenbacher, M. and Altinay, L., 2014. Strategic management research in hospitality and tourism: past, prand Johnson, C. and Cavicchi, A., 2017. Columns Girling, A, Gordy, H., Lanier, P., The Good Company, Sustainability in Hospitality, Tourism and Wine. Business Expert press. Kseoglu, M.A., Topaloglu, C., Parnell, J.A. and Lester, D.L., 2013. Linkages among business strategy, uncertainty and performance in the hospitality industry: Evidence from an emerging economy.International Journal of Hospitality Management,34, pp.81-91. Luck, D. and Lancaster, G., 2013. The significance of CRM to the strategies of hotel companies.Worldwide hospitality and tourism themes,5(1), pp.55-66. Parnell, J.A., 2013. Uncertainty, generic strategy, strategic clarity, and performance of retail SMEs in Peru, Argentina, and the United States.Journal of Small Business Management,51(2), pp.215-234. Robles, F. and Hassan, S.S., 2015. Reaching Global Market Segments with Direct Marketing. InProceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference(pp. 140-143). Springer, Cham. Shen, H., 2015. Critical success factors for leading hotel brands in Asia: a case study of banyan tree. International Journal of Marketing Studies, 7(3), p.19. Tan, X.C., 2014. Asian paradigm in hospitality management and its expansion to non-Asian countries. CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, p.602. Tansey, P., Spillane, J.P. and Meng, X., 2014. Linking response strategies adopted by construction firms during the 2007 economic recession to Porters generic strategies.Construction Management and Economics,32(7-8), pp.705-724. Wicker, P., Soebbing, B.P., Feiler, S. and Breuer, C., 2015. The effect of Porters generic strategies on organisational problems of non-profit sports clubs.European Journal for Sport and Society,12(3), pp.281-307. Wirtz, J., 2016. Banyan Tree: Designing and Delivering a Branded Service Experience. InSERVICES MARKETING: People Technology Strategy(pp. 633-642).